Diamond brooch on pink silk fabric
Smiling person with long blonde hair wearing a black sweater and a large ring, sitting indoors.

Shimmer by Cindy® was founded in 2006, born from a passion to create timeless jewelry inspired by cherished family heirlooms. My journey began humbly, crafting pieces at my kitchen table alongside my mother and selling them at her bingo nights. Today, after 19 years in business, Shimmer by Cindy® has evolved into a global brand, recognized for its unwavering commitment to quality, craftsmanship, and exceptional customer service. We've cultivated a dedicated following of customers who appreciate the enduring beauty and meticulous detail poured into each piece.

Every design in our collection is crafted with the finest materials and unwavering attention to detail, ensuring they become treasured heirlooms for generations. From classic designs that evoke a sense of nostalgia to modern interpretations that reflect contemporary style, our jewelry is designed to be a personal expression of individuality.

Beyond the artistry, we are deeply committed to giving back. This commitment is exemplified by our Shimmer for the Cure™ Initiative. Born in 2007 as a simple bracelet campaign to raise awareness for breast cancer, autism and pediatric cancer, Shimmer for the Cure™ has grown significantly. In 2023, it evolved into a powerful initiative that partners with leaders in causes close to our hearts. We now shine our shimmery light on these vital missions, helping to raise both crucial funds and widespread awareness. Through this initiative, we've proudly partnered with organizations like METAvivor, Breakthrough T1D, and sponsored the National Breast Cancer Foundation. We actively contribute through donations, collaborative projects, and awareness campaigns, supporting their important missions.

Elevate your everyday style and add a touch of glamour to all your special occasions with Shimmer by Cindy®. Our versatile pieces are designed to bring both beauty and meaning to every moment.

Cursive text "Cindy Hock-Lauwers," followed by "Founder | Designer" in bold.

Our Jewelry

Shimmer by Cindy®Jewelry uses semi-precious gemstones, AAA cubic zirconia, and glass stones that are set in Brass or Sterling Silver with 14K gold, rose gold, or rhodium plating. At Shimmer by Cindy, we aim to be as transparent as possible when it comes to the origins of our products. We work diligently to partner with our manufacturing team to ensure that high-quality materials are responsibly sourced. All materials in our pieces come from sources that are verified as having met best practice environmental and social standards as our goal is to provide not only quality products and exquisite craftsmanship, but ethically responsible pieces.

Earrings and necklace with pink gemstones against soft backgrounds, "Shimmer by Cindy" logo in the center with heart decorations.

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